Why do women regard negotiations with fear and loathing?
Once I’ve managed to convince you that negotiating is critical to your success, many of you may continue to avoid it. Why is this? I think there are several reasons but I will address only one this week. Women, like men, want to be liked and most women know intuitively that they risk being liked less if they ask for too much. While being confident, outspoken, and self-promoting is expected of men, this is not so true for women. Research demonstrates that when women promote… Read More »Why do women regard negotiations with fear and loathing?